Cookies
At Eat-It we use cookies and other similar
technologies like pixels and tags to allow our website to work, to analyse and
improve it, to personalise your experience and to show you relevant
advertising. Here’s a breakdown of what that means for you.
What are cookies?
Cookies are pretty cool. They
make your online experience personalised by helping us show you relevant Eat-it
adverts when you browse other websites, helping us to understand how you are
using our own website, and saving you lots of time by remembering your details.
But how do they do it?
Cookies are actually small files
that are stored on your computer or phone. They store small bits of data so
that when you visit a website, it can remember your preferences and make sure
it shows you content that is relevant to you.
All cookies have expiry dates
that determine how long they stay in your browser:
·
Session cookies are temporary cookies that
expire automatically whenever you close your browser.
·
Persistent cookies usually stay in your browser
for a set period, or until you manually delete them.
How we track emails
Every email we send to you
contains small gif files known as tracking pixels.
These are small graphic files
that contain unique identifiers that enable us to recognise when our marketing
subscribers have opened an email or clicked certain links. This allows us to
record each subscriber's email address, IP address, device ID, date, and time
associated with each open and click for a campaign.
We use this data to create
reports about how interesting or useful our marketing campaigns were to our
users, then we can adjust them to make our campaigns more relevant. For
example, if you never open emails about sushi, we'll start to assume you don't
want to receive emails about sushi!
Turning off cookies
If you turn off all cookies,
Eat-it won’t work properly. But if you want to, you can delete your cookies and
manage how cookies are used for the browser you use.
Here are the instructions for desktop browsers:
·
Firefox
·
Safari
And here are the instructions for
mobile browsers:
To opt out of being tracked by
Google Analytics across all websites, visit
http://tools.google.com/dlpage/gaoptout.
Need more information?
Our Customer and Rider Privacy
Policies contain more information about users’ data protection rights. If you
have any other questions about the way we use cookies, you can contact our
general customer services team at: support@eat-it.org
Necessary Cookies
Without cookies most websites wouldn’t work, that includes
Eat-it.
The cookies necessary for Eat-it to work allow us to:
·
Add items to your basket and create an order
·
Check your order status
·
Enable customer service agents to chat with you
·
Keep records of your consent to our use of
cookies
Our payment provider Stripe also uses cookies which are
necessary to remember your card details and process your payments, without
storing your card details on Eat-it's systems.
If you log in to Eat-it using social login, the social login
partner (such as Google or Facebook) will use certain cookies to allow you to
log in. You can check Google and Facebook’s privacy and cookie policies on
their websites.
Analytics cookies
Analytics cookies help us understand how people are using
our website. This helps us to constantly improve things.
The analytics cookies we use allow us to see:
·
if you’ve visited Eat-it before
·
who’s visited our website without being logged
into an account — this tells us how many people are new to Eat-it
·
how much time people spend on Eat-it and when
they close their browser
·
how our customers got to Eat-it — for example,
if they came to our website from a Google search
·
which parts of our website are being used and
which parts aren’t
Cookies to improve the content you see
We’re also always testing out new ways of making Eat-it as
good as it can be.
We do this by trying out new ideas with small groups of
customers before rolling things out to everybody. In order to do this we need
to use… yes, you’ve guessed it: Cookies!
The cookies we use for this allow us to:
·
know which versions of our website you are
visiting
·
control which versions you visit — to find out
which ones work best
Advertising cookies
We use third party cookies and pixels to collect data about
your browsing activity on our website. This means we can show you relevant
Eat-it adverts when you browse other websites. This might include ads for food
types you’ve ordered before — or ads showing you what it's like to be a Eat-it
rider or explaining how to apply if you’ve previously visited our rider apply
page.
The third party advertising partners that we typically work
with are listed below. You can control your ad preference on their websites by
following the links below:
·
Google
·
Facebook
·
Snapchat
·
LinkedIn
·
Twitter
·
Captify
These partners might use cookies, attribution services or
similar technologies to check whether we’ve shown you an ad.